The technology doesn’t really matter!

The was a time when a well crafted ad, placed in the correct environment was the way. However marketing has changed. Customers are much less interested in messages that are pushed to them. They want to discover new & interesting things for themselves & then show their friends how clever they are at unearthing a…

How to update your Twitter profile

Twitter have created a helpful  video to give you a few tips on how to improve your Twitter profile. There are tips on profile pics and the new header photos that Twitter introduced earlier this year. As well as doing these on your desktop PC you can also make these changes on the go via…

100 Content Marketing Ideas

A few months ago I mentioned pulling together 100 Content Marketing Ideas – here’s the previous post where I mention it  7 Steps to Feeding the Sales Funnel Well I’ve been jotting down ideas as I’ve read various articles & other posts & I’m glad to report the eBook is now finished! You can request…

Social media can kill your business!

I’ve written quite a lot about the importance of social media; how easy it is to connect with potential & existing customers but here’s the problem, if you don’t CARE you will lose business. I’ll come back to the C.A.R.E acronym but essentially social media can expose your good customer service as inadequate in today’s…

Is traditional marketing really still relevant?

More buyers are using the likes of Facebook, Twitter, customer review sites & their own word –of-mouth networks to inform their buying decisions. Particularly for smaller businesses, this leaves some big questions on whether traditional forms of marketing such as advertising & branding are really relevant anymore. What good is high brand equity when it…

7 Steps to Feeding the Sales Funnel

A client & I were discussing the merits of having a single person looking after sales & marketing versus splittting the two roles. To help the discussion I created the following example sales funnel & thought it would be useful to add the 7 steps to feeding just such a funnel. BTW I decided on…