How to update your Twitter profile

Twitter have created a helpful  video to give you a few tips on how to improve your Twitter profile. There are tips on profile pics and the new header photos that Twitter introduced earlier this year. As well as doing these on your desktop PC you can also make these changes on the go via…

100 Content Marketing Ideas

A few months ago I mentioned pulling together 100 Content Marketing Ideas – here’s the previous post where I mention it  7 Steps to Feeding the Sales Funnel Well I’ve been jotting down ideas as I’ve read various articles & other posts & I’m glad to report the eBook is now finished! You can request…

Is traditional marketing really still relevant?

More buyers are using the likes of Facebook, Twitter, customer review sites & their own word –of-mouth networks to inform their buying decisions. Particularly for smaller businesses, this leaves some big questions on whether traditional forms of marketing such as advertising & branding are really relevant anymore. What good is high brand equity when it…

Top 5 types of content marketing

Knowing exactly what content your customers consume online is often a dilemma for the growing business. What content type should you target to gain maximum exposure? Where should you focus your valuable time, particularly as content creation & marketing is known to be very time consuming? Here are the top 5 types of content, according…

Social media is free but social marketing isn’t

Free (adj) not subject to any burden or charge. The Oxford English Dictionary definition is perfect for the likes of Twitter, Facebook, LinkedIn & Pinterest. The accepted wisdom is that you should ‘post’ at least  three times a week, some say as much as 3 times a day! Each of these should be well thought…

Top 10 website redesign check list

You’ve added a blog & maybe some social feeds. You’ve ensured the search engines can easily find your site, however there will inevitably come a time when you will need a redesign. There is little doubt that the redesign cycle is shortening, so when that time comes around don’t just focus on how it will…