Sector Experience v Transferable Skills

Marketers in particular are always looking for the next shiny thing; innovation; boldness; inspiration, they are all recurring themes. Why then with all this desire to be at the very cutting edge do companies seem to prioritise sector specific talent over discipline technical skills, interpersonal skills, motivation, ability to adapt and a desire to quickly…

Digital this, digital that

I can remember pre digital but you would think its been around for ever given all the coverage & debate. Look at any marketing publication & the majority will include the D word. Company leaders are desperate to digitise their marketing for fear of being left behind. They fire off job specs for digital marketing managers/directors…

What should your Marketing Plan include?

Last year I listed 7 channels that should have been seriously considered when creating your 2012/13 Marketing plan. They were; paid search natural search email affiliate marketing social marketing re-targeting SMS/mobile You can read the full post here – 2012/13 marketing plan – a solid base We are now well into 2013 & I’ve taken a look…

The technology doesn’t really matter!

The was a time when a well crafted ad, placed in the correct environment was the way. However marketing has changed. Customers are much less interested in messages that are pushed to them. They want to discover new & interesting things for themselves & then show their friends how clever they are at unearthing a…

How to update your Twitter profile

Twitter have created a helpful  video to give you a few tips on how to improve your Twitter profile. There are tips on profile pics and the new header photos that Twitter introduced earlier this year. As well as doing these on your desktop PC you can also make these changes on the go via…

Don’t paint over the digital cracks!

We can all see that digital marketing is evolving at an ever increasing pace – a website that looked fresh just a couple of years ago, now looks old and outdated. A redesign can be the answer but here is where you must balance form and function. A gorgeous looking new site can also wipe…

Price and Product is old hat!

Back in the spring, I wrote a piece about being Too old for digital. My suggestion was that the traditional rules of marketing still apply in today’s digital world even if the channels & strategies are different. I listed the 12 P’s of marketing with product and price in their traditional first two slots. However…

100 Content Marketing Ideas

A few months ago I mentioned pulling together 100 Content Marketing Ideas – here’s the previous post where I mention it  7 Steps to Feeding the Sales Funnel Well I’ve been jotting down ideas as I’ve read various articles & other posts & I’m glad to report the eBook is now finished! You can request…

Social media can kill your business!

I’ve written quite a lot about the importance of social media; how easy it is to connect with potential & existing customers but here’s the problem, if you don’t CARE you will lose business. I’ll come back to the C.A.R.E acronym but essentially social media can expose your good customer service as inadequate in today’s…

8 quick tips to ensure a successful board presentation

Presenting to a board is high-risk – get it right & you may well be earmarked for greater things but get it wrong & the future could be less favourable! I’ve sat on a few boards, so here’s my advice; –       Remember everyone in the room is equal or at least should be. Each board…